Kingfisher Bay Resort’s Director of Sales and Marketing, Kerry Brough, can remember a time when the resort site at North White Cliffs was literally just a jetty, some wallum scrub, eucalypt and sand. (June 2012).
“When I first arrived on the Fraser Coast some nineteen years ago the airport was the size of a small office and was nothing but a tin donga, Urangan Harbour didn’t exist, we bounced across the Great Sandy Strait in a little yellow speedboat and there was nothing at the resort but the jetty.” she said.
“Wow, how things have changed – the region has grown and we have grown with it.”
Kerry first started working for Kingfisher Bay Resort in February 1991 – when she was employed as Corporate Sales Manager – or one of the three marketing musketeers as she likes to put it – as part of the pre-opening team. Over the years she has held several roles before being appointed Group Director of Sales and Marketing in 1996.
According to Kerry, Kingfisher Bay Resort was a different animal back then – they opened with 152 hotel, 25 villas and smaller touring and marine businesses.
“The nice thing for the team in the early days was working for a business that met every environmental guideline – putting us right at the forefront of eco-tourism when ecotourism wasn’t even a word.”
“It was why the property became a blueprint for environmentally sensitive tourism worldwide,” she said.
“Anyone can build a hotel or resort, but it’s how you engage with the environment in which you operate, and the variety of experiences your guests can have, which makes it an attractive proposition.”
Reflecting over the past 20 years (the resort officially turns 20 on August 16) Kerry has seen a lot of changes in the region – the development of the airport and harbour and at the heart of the Fraser Coast – the growth of tourism.
“I am so proud to have been part of this evolution, she said. “We have worked closely with Tourism Queensland, Tourism Australia and Fraser Coast Tourism to really put Fraser Island, as a destination, on the global map – and we’ve achieved it.
“I think that is one of things I have been most proud of over the years.”
Clocking up almost twenty years with the one employer makes Kerry a bit of an anomaly in the today’s employment world – but she is just one of a number of long-term staff members at Kingfisher.”
“People think I’m mad and often ask me why I have stayed with the company for as long as I have,” she said.
“And the reason for this is that the Directors and wider Kingfisher team is like one big family, they’re family-orientated and great to work with.”
“Plus, there are always new challenges, projects and developments to keep things fresh and exciting so WATCH THIS SPACE.”